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Well done search engine optimisation, often called SEO for short, is designed to allow sites to show up in search results when folks look for products or services rather than simply click Microsoft company names. The idea is that people looking for things online will be able to discover a business website without the prior understanding of the business or its name. You’ll find all manner of tricks and methods which fall under SEO, although the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your web site easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It’s not uncommon to decide to outsource SEO to external marketing agencies as well as other companies, but you can find far too many dodgy types around who like to take companies seeking SEO – especially local and smaller businesses – for a really expensive ride. How then does one actually go about finding an excellent, honest and legitimate search engine marketer?
It’s actually incredibly easy to locate a decent SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid advertisements at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high in the natural listings!
To narrow things down a bit, you can try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or maybe if your website is specialised and you want particular help with it you may add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This can be a good way to seek out niche SEO agencies that have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) try and solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it really is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they are not very good. The exact same is true of SEO services advertised on paid ads at the top of internet search engines or on banner advertisements on other web pages. If their search marketing is any good, why are they having to pay for their placements?
Something else to bear in mind is to steer well clear associated with any SEO agency that promises you “top position for x keywords” or something similar. Virtually all modern major search engines used personalised searching, meaning that everyone sees web pages in slightly different ranking positions determined by their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO shall utilize sustainable “white hat” techniques to be able to bring useful traffic to your webpage, not use exploits and dodgy tricks, which could constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.
Once you have found an SEO company that looks mostly all right you definitely will need to ask them some questions before you leap into their services. And additionally the usual checks like existing client list and testimonials, it really is an excellent idea to talk to someone directly on the phone or in person.
