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Well done search engine optimisation, often called SEO for short, is designed to allow web pages to show up in search results when individuals look for services rather than simply company names. The idea is the fact that people trying to find things online will be able to search out a business website with virtually no prior understanding of the business or its name. You will find all manner of tricks and methods which fall under SEO, although the good sustainable methods (also sometimes called “white hat SEO”) are based around the notion of making your webpage easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It is not uncommon to determine to outsource SEO to external marketing agencies as well as other companies, but you’ll find far too many dodgy types around who like to take companies seeking SEO – especially local and new businesses – for a really expensive ride. How then does one actually go about finding a great, honest and legitimate search engine marketer?
It’s actually incredibly easy to search out a quality SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid advertisements at the top, whichever firm has landed at the very best of the search results are what you want – they has to be pretty good at SEO or their very own website would not be so high in the natural listings!
To narrow things down a bit, you could try extending your search. Say you reside in Essex and want a local agency – just type in “SEO agency Essex.” Or if your web page is specialised and also you want particular help with it you may add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This may be a good way to seek out niche SEO agencies that have specialist knowledge in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) try and solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their very own website ranks highly and people can find them anyway, chances are they are not very good. The same is true of SEO services advertised on paid ads at the very best of major search engines or on banner advertisements on other web pages. If their search digital marketing is any good, what makes them having to pay for their placements?
Another thing to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalised searching, meaning that everyone sees web pages in slightly different ranking positions according to their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO shall use sustainable “white hat” techniques so that you can bring useful traffic to your site, not use exploits and dodgy tricks, that will constantly get them slapped by search engine updates like Google’s infamous Panda and Penguin algorithm changes.
Once you have found an SEO company that looks mostly all right you’ll need to ask them some questions before you decide to leap into their services. And the common checks like existing client list and testimonials, it really is a good idea to talk to someone directly on the telephone or even in person.
