(Audiobook) Media Performance by Denis McQuail

[Efren Thompson]

Media Performance
Mass Communication and the Public Interest
by Denis McQuail

🔍 Media Performance – CLICK HERE 🔍

• Release date: June 24, 1992
• Publisher: Sage Publications Ltd
• Language: english
• Format: paperback
• Author: Denis McQuail
• ISBN: 9780803982956 (080398295X)

About The Book

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest’ means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic,

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